Being a mum of two small children I found dress up clothes were not designed with a child in mind, too many were made with a poor quality material with fiddly zips and ties. Building on my experience of over 15 years in the rag and embroidery trade I set about finding fun and wacky dress up clothes that my own children would be able to pull on and off at ease. Looking towards the performing arts came the Hoop La La dress, and my love of fairies bought about Pipi's Petals.
I choose comfortable and fun fabrics that won't itch and scratch the children, and bearing in mind just how mucky children can be I aim to make as much as possible machine washable.
Hope you and your children enjoy the outfits as much as we do.